From the Omaha Daily Bee, September 24, 1912. By W. J. Lampton. There was a man in our town And he was wondrous wise; He opened many places, yet He wouldn’t advertise. He thought it foolish to announce His business as some think They ought to do, and said he had No need of printer’s ink. Promotion of publicity He said, was something which The more he had of, that much less His chance of getting rich. He said he’d studied it and knew That advertising would Beyond the shadow of a doubt Do more harm than good. Indeed, this man in our town Was truly wondrous wise; He was a burglar, which is why He didn’t advertise.